DSG BOY’S APPAREL
DSG, a private brand at Dick’s Sporting Goods, is a full family brand offering men’s, women’s, boy’s, and girl’s athletic and athletic lifestyle apparel that launched in Fall 2019. I designed for DSG men’s and boy’s from it’s inception through Spring 2026, touching and working on every single item during that entire time period and building the brand from nothing to its current status as the largest of Dick’s Sporting Goods $1.8 billion dollar vertical brands business.
Below is a selection of marketing imagery representing snapshots of some of the core and seasonal item’s I have worked on over the years.
All images are property of Dick’s Sporting Goods.
